Strategi Manajemen Pemasaran Digital Marketing untuk Keberlanjutan Usaha Mikro Pemberianku.Gift
DOI:
https://doi.org/10.52909/jbemk.v5i1.221Keywords:
Digital Marketing, Digital Era, Marketing Strategy, Micro Business.Abstract
Micro businesses play an important role in Indonesia's economic growth, but the challenge of maintaining sustainability is a major issue, especially in the digital age. This study aims to analyze marketing management strategies that can improve the competitiveness and sustainability of micro businesses through the use of digital technology. The research method uses a qualitative approach with literature studies and observations of several micro business actors in Indonesia. The research findings indicate that the use of social media, e-commerce, digital branding, and technology-based services can expand market reach and enhance customer loyalty. Strategic recommendations include digital marketing training, developing relevant content, and collaborating with digital platforms. This study aims to: 1) identify the digital marketing strategies currently implemented and executed by Pemberianku.Gift to increase market share and competitiveness; 2) identify the challenges faced in implementing digital marketing strategies in this micro business; 3) analyze the digital marketing strategies used by Pemberianku. Gift and formulate the effectiveness of the strategy towards consumers; 4) Identify obstacles in the application of digital marketing in micro businesses. Important findings show that this strategy increases brand visibility and repeat orders. However, the challenges faced include: limited digital human resources, fluctuating advertising costs, and difficulties in measuring the ROI of social media activities.
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