Marketing Strategy to Increase Sales of Retail Snack Products at MRM Ngawi Stores
DOI:
https://doi.org/10.52909/jbemk.v4i2.181Keywords:
Marketing Strategy, Retail Snack Product, MRM Store Ngawi, Consumer BehaviorAbstract
Marketing is an important tool for businesses to increase sales of their products. In the case of retail snack products at the MRM Ngawi Store, an effective marketing strategy can help increase sales and increase brand presence in the market. This article will explain the importance of marketing in the snack industry and how marketing strategies can be implemented at the MRM Ngawi Store to increase sales of snack products. This research aims to analyze effective marketing strategies in increasing sales of retail snack products at the MRM Store in Ngawi. Using a qualitative research method approach, this research identifies factors that influence consumer purchasing decisions, as well as analyzing marketing strategies that have been and are being implemented by MRM Stores. It is hoped that the research results can provide recommendations for better marketing strategies to increase sales of retail snack products at MRM Stores and contribute to the development of knowledge in the field of marketing. This research will examine various aspects of marketing, starting from market analysis, consumer behavior, to evaluating marketing strategies that have been implemented. Thus, it is hoped that an optimal marketing strategy can be found to increase the competitiveness of MRM stores in the retail snack market
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