The Effectiveness of Executive Account and Product Quality on Sales Performance Through Customer Satisfaction at PT Pos Indonesia (Persero) Kcu Semarang
DOI:
https://doi.org/10.52909/jemeb.v4i2.159Keywords:
Customer Satisfaction, sales performance, Quality, effectivenessAbstract
Customer satisfaction is a comprehensive assessment of service and product use that meets customer expectations so that customer satisfaction encourages customers to return to using the desired product (repeat orders). Sales performance refers to how well a person, team or company performs in selling products or services. Sales performance measures the effectiveness and success of sellers in achieving sales goals and targets. This research uses descriptive qualitative which is to describe, explain and explain the objects studied using a case study approach. This research focuses intensively on one particular object, in this case carried out at PT Pos Indonesia (Persero) KCU Semarang which aims to obtain complete information about Account Executive Effectiveness and product quality on Sales Performance through Customer Satisfaction. This research aims to analyze the factors that influence the sales effectiveness of AE and Products and their relationship with sales performance and customer satisfaction.
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