Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) https://abnus.org/jemeb <p style="text-align: justify;"><strong>Journal of Economics, Management, Entrepreneurship, and Business (JEMEB)</strong> is open access and peer-reviewed journal, published by Abnus Publisher, which is a dissemination medium for research results from scientists and practitioners in many fields of Business, Economics, Management, And Entrepreneurship. JEMEB is a biannual journal issued in May and November. Since 2021. The editors welcome submissions of papers describing recent theoretical and experimental research related to (1) Theoretical articles; (2) Empirical studies; (3) Practice-oriented papers; (4) Case studies; (5) Review of papers, books, and resources; and (6) A proposed conceptual model.</p> ABNUS Publisher en-US Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) 2797-1503 Efforts to Improve the Leadership and Performance of Soldiers Through Artificial Intelligence https://abnus.org/jemeb/article/view/206 <p><em>Efforts to improve soldier leadership and performance are important issues in facing increasingly complex military operational challenges. This research aims to explore the role of artificial intelligence in improving soldier leadership and performance through an innovative technology-based approach. The research methods used include literature research, data analysis, and experiments with artificial intelligence systems designed for training simulations, performance analysis, and strategic decision making. The findings show that the application of artificial intelligence can improve the effectiveness of soldier training, identify leadership potential through behavioral data analysis, and support faster and more accurate decision making in dynamic situations. Therefore, integrating artificial intelligence into military training and combat military systems can be a strategic solution to significantly improve soldier leadership and performance.</em></p> Barry Sugiharto Manahan Budiarto Pandjaitan Copyright (c) 2025 Barry Sugiharto, Manahan Budiarto Pandjaitan https://creativecommons.org/licenses/by/4.0 2025-06-25 2025-06-25 5 1 1 5 10.52909/jemeb.v5i1.206 Exploring Sustainable Hospitality: The Green Hotel Concept in Tourism https://abnus.org/jemeb/article/view/217 <p>This study aims to provide new insights into the academic literature on sustainability in the tourism industry and to provide practical insights for practitioners to improve the sustainability of their operational practices. Qualitative methods were used by presenting international articles from international journals related to the topic. This study explores the concept of green hotels and analyzes the sustainable practices they implement. The results provide a better understanding of how the hospitality industry can improve their operational sustainability. This study also provides practical insights for practitioners to improve their operational sustainability by understanding the best practices implemented by green hotels. It is important for the hospitality industry to continue exploring the concept of green hotels and encourage the adoption of sustainable practices to reduce environmental impact, enhance competitiveness, reduce long-term operational costs, and improve guest experience. Therefore, collaboration between industry stakeholders, government, and local communities is necessary to realize the vision of sustainable tourism.</p> <p> </p> Juniawan Mandala Putra Erlina Puspitaloka Mahadewi Zelvy Emmelya Sundary Ratna Tri Hari S Muhajir Muhajir Copyright (c) 2025 Juniawan Mandala Putra, Erlina Puspitaloka Mahadewi, Zelvy Emmelya Sundary, Ratna Tri Hari S, Muhajir Muhajir https://creativecommons.org/licenses/by/4.0 2025-06-25 2025-06-25 5 1 6 12 10.52909/jemeb.v5i1.217 Improving Competitive Advantage through Sustainability Development Goals (SDGs) supported by Value Creation and New Product Development on Manufacturing Sector in Bekasi Indonesia https://abnus.org/jemeb/article/view/225 <p>This study examines how Value Creation and New Product Development (NPD) influence Competitive Advantage, and whether Sustainable Development Goals (SDGs) mediate these relationships in the manufacturing sector. Employing a quantitative descriptive design, data were collected from 272 respondents across Bekasi’s manufacturing firms and analyzed using PLS-SEM via SmartPLS. The findings reveal that both Value Creation (β = 0.260, t = 2.297, p = 0.022, f² = 0.148) and NPD (β = 0.455, t = 4.949, p &lt; 0.001, f² = 0.458) significantly and positively impact Competitive Advantage, with NPD exerting a stronger effect. Engagement with SDGs also positively affects Competitive Advantage (β = 0.158, t = 2.258, p = 0.024), albeit to a lesser extent. However, the direct relationships from Value Creation or NPD to SDG performance were not statistically significant, and SDGs did not mediate their effects on Competitive Advantage. This research contributes to theory by confirming innovation and stakeholder-centered value creation as primary drivers of competitive positioning, while highlighting that SDG alignment supports—but does not transmit—the benefits of operational and innovation efforts. Practically, it suggests firms should fortify value creation and NPD capabilities, and strategically integrate sustainability to amplify their competitive impact. The study is original in detailing the non-significant mediation of SDGs, challenging the common assumption that sustainability goals automatically follow from value or innovation investments. It provides nuanced insights into the distinct and complementary roles of value creation, product innovation, and sustainability engagement in driving competitive advantage in manufacturing contexts</p> Ahmad Sopyan Sukesi Sukesi Suyanto Suyanto Aminullah Assagaf Eddy Yunus Copyright (c) 2025 Ahmad Sopyan, Sukesi Sukesi, Suyanto Suyanto, Aminullah Assagaf, Eddy Yunus https://creativecommons.org/licenses/by/4.0 2025-08-05 2025-08-05 5 1 13 29 10.52909/jemeb.v5i1.225 Employee Productivity Improvement Strategy Through Innovation: An Analysis of Digital Communication Technology and R&D in Trading Companies in Jakarta https://abnus.org/jemeb/article/view/224 <p><strong>Purpose</strong>: This study analyzes how CSR, innovation, and environmental policies influence organizational sustainability. It also examines how organizational culture mediates these factors to enhance overall performance.</p> <p><strong>Method</strong>: Study employ a quantitative research design, distributing structured questionnaires to employees and management in various industries. The data were analyzed with Structural Equation Modeling (SEM) to assess the relationships between the independent variables (innovation, CSR, and environmental practices), the mediating variable (organizational culture), and the dependent variable (organizational sustainability).</p> <p><strong>Results/Findings</strong>: The reasuts reveal Digital communication technology strongly enhances innovation (β = 0.771, t = 22.06, p &lt; 0.001), while R&amp;D modestly boosts innovation (β = 0.087, t = 1.96, p = 0.025). Notably, digital technology has no direct impact on productivity (β = 0.014, t = 0.50, p = 0.308). In contrast, R&amp;D almost perfectly drives productivity (β = 0.996, t = 136.01, p &lt; 0.001), and innovation also contributes positively but only slightly (β = 0.019, t = 2.00, p = 0.036). All interpretations align with standard significance benchmarks (|t| ≈ 2, p &lt; 0.05) .</p> <p><strong>Contribution</strong>: By presenting data on important factors and the mediating function of organizational culture, this study advances our understanding of organizational sustainability. It provides practitioners and policymakers with helpful ideas on how to take use of these characteristics to enhance performance.</p> <p><strong>Originality</strong>: A comprehensive model of organizational sustainability is created by this research by combining five independent variables, a mediating variable, and a dependent variable. It presents a fresh viewpoint on how internal variables amplify the influence of sustainability drivers by highlighting the function of organizational culture, offering a comprehensive strategy for enhancing sustainability.</p> Aprison Aprison Slamet Ryadi Suyanto Suyanto Sukesi Sukesi Aminullah Assagaf Copyright (c) 2025 Aprison Aprison, Slamet Ryadi, Suyanto Suyanto, Sukesi Sukesi, Aminullah Assagaf https://creativecommons.org/licenses/by/4.0 2025-08-05 2025-08-05 5 1 30 42 10.52909/jemeb.v5i1.224 Strategies for Improving Teacher Determinants Through Work Discipline Moderated by Leadership: an Empirical Study in Islamic Private Schools in East Java https://abnus.org/jemeb/article/view/228 <p>The purpose of this study is to determine the influence of Competency (X1), Training (X2), Awareness (X3), Work Environment (X4) on Work Discipline (Z) and the influence of Competency (X1), Training (X2), Awareness (X3), Work Environment (X4), Work Discipline (Z) and Leadership (M) on Teacher Performance (Y). Additionally, this study aims to determine the role of Leadership as a moderator in the relationship between work discipline and teacher performance at Islamic Private Schools in East Java. The method used for data processing in this study was quantitative, using the Statistical Package for the Social Sciences (SPSS) version 26 software and path analysis with Partial Least Square Structural Equation Modelling (PLS-SEM) using the SmartPLS Version 4 software program. The population size was 321 people, with a sample size of 190 respondents.Data collection in this study used a questionnaire, which was processed to obtain results showing the influence of variable X on Z, the influence of variables X, Z, and M on Y, and the role of M in the relationship between Z and Y. Further research would be beneficial if it also examined other variables influencing variable Y, such as motivation, achievement, remuneration, and others. This study provides significant benefits in enhancing variable Y, namely Teacher Performance, and the role of Leadership in strengthening the relationship between work discipline and Teacher Performance. </p> Sumi Rahayu Eddy Yunus Liosten Rianna Roosida Ully Tampubolon Siti Marwiyah Sukesi Sukesi Aminullah Assagaf Slamet Riyadi Amirul Mustofa Copyright (c) 2025 Sumi Rahayu, Eddy Yunus, Liosten Rianna Roosida Ully Tampubolon, Siti Marwiyah, Sukesi Sukesi, Aminullah Assagaf, Slamet Riyadi, Amirul Mustofa https://creativecommons.org/licenses/by/4.0 2025-08-26 2025-08-26 5 1 43 53 10.52909/jemeb.v5i1.228 The Effect of Marketing Mix on Loyalty through Student Guardian Satisfaction at Private Islamic Full Day Schools in Surabaya https://abnus.org/jemeb/article/view/229 <p><em>This study aims to analyze the influence of the service marketing mix (7Ps)—product, price, place, promotion, people, process, and physical evidence—on the satisfaction and loyalty of students' guardians at private Islamic full-day junior high schools (SMP Islam) in Surabaya. The research is driven by the increasing competition among Islamic educational institutions and the need for effective marketing strategies to enhance customer satisfaction and loyalty among guardians as key decision-makers. This research uses a quantitative approach with a causal associative design. The sample consists of 384 respondents who are guardians of students from grades 7, 8, and 9 across 12 private Islamic full-day junior high schools with accreditation levels A, B, and C. The sampling technique employed is stratified random sampling. Data were collected using a Likert-scale questionnaire and analyzed through path analysis with the assistance of SPSS. </em><em>The results indicate that all dimensions of the marketing mix (7Ps) have a positive and significant influence on guardian satisfaction. Furthermore, satisfaction significantly affects loyalty, and most marketing mix dimensions also directly influence loyalty. Satisfaction is proven to act as a mediating variable in the relationship between the marketing mix and loyalty. A notable contribution of this study is the inclusion of the akhlaqul karimah (noble character) indicator within the product dimension, which reflects the unique values of Islamic education. The theoretical implications of this study reinforce the applicability of the 7P model in the Islamic educational sector and provide empirical contributions to the development of marketing strategies rooted in Islamic values. Practically, the findings offer valuable insights for school administrators to design more effective and satisfaction-oriented marketing strategies to foster guardian loyalty.</em></p> Fajar Alam Nur Sayidah Sutanto Soekiman Siti Marwiyah Sukesi Sukesi Aminullah Assagaf Slamet Riyadi Eric Hermawan Copyright (c) 2025 Fajar Alam, Nur Sayidah, Sutanto Soekiman, Siti Marwiyah, Sukesi Sukesi , Aminullah Assagaf, Slamet Riyadi, Eric Hermawan https://creativecommons.org/licenses/by/4.0 2025-09-01 2025-09-01 5 1 54 66 10.52909/jemeb.v5i1.229 Manufacturing Company Performance Strategies and Influencing Factors with Competitiveness as Intervening Variable https://abnus.org/jemeb/article/view/230 <p>This study aimed to develop and empirically test a strategic model integrating Continuous Improvement (CI), Value Added (VA), and Organizational Culture, and their effects on Profitability, Competitiveness, and Performance in manufacturing firms. Utilizing a quantitative research design with survey data from manufacturing executives, the model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both CI (β = 0.148, p &lt; 0.05) and VA (β = 0.179, p &lt; 0.05) significantly enhance Competitiveness, while only VA (β = 0.142, p &lt; 0.05) directly and significantly improves Performance. CI’s influence on performance—both directly and via competitiveness—was not statistically significant, and no mediation effect of competitiveness was observed. This indicates that although CI supports competitive positioning, its translation into performance may rely on additional factors such as effective implementation, cultural alignment, or contextual conditions. The study contributes by pinpointing VA as a key driver of both competitive advantage and performance, and by revealing the limitations of CI’s direct impact in the absence of executional rigor. Its originality lies in the development of a novel integrative model that simultaneously examines CI, VA, and culture within a manufacturing setting, filling a gap in current empirical literature.</p> Anung Haryanto Aminullah Assagaf Suyanto Suyanto Sukesi Sukesi Slamet Riyadi Copyright (c) 2025 Anung Haryanto, Aminullah Assagaf, Suyanto Suyanto, Sukesi Sukesi, Slamet Riyadi https://creativecommons.org/licenses/by/4.0 2025-09-03 2025-09-03 5 1 67 74 10.52909/jemeb.v5i1.230 Management Strategies for Enhancing Educational Quality in Senior High Schools Through the Driving School Program in Madura https://abnus.org/jemeb/article/view/232 <p>This study investigates the effects of the “Program Sekolah Penggerak” (Driving School Program) and the “Kurikulum Merdeka Belajar” (Independent Learning Curriculum) on teacher competence, student engagement, school leadership, and the overall quality of education in senior high schools across Madura. It also examines the impact of teacher competence, student engagement, and school leadership on educational quality. The research employed a quantitative method using Smart PLS 4 for data analysis. A total of 370 respondents were drawn from 14 senior high schools, with the sample determined using Slovin’s formula and purposive sampling. Results indicate that the Driving School Program significantly enhances teacher competence, student engagement, and school leadership. The Independent Learning Curriculum showed positive but largely insignificant effects on teacher competence and student engagement, though it significantly influenced school leadership. Teacher competence and school leadership were found to have positive but statistically insignificant effects on student engagement. In terms of educational quality, both the Driving School Program and the Independent Learning Curriculum produced significant positive effects. However, teacher competence alone did not significantly influence quality, whereas student engagement and school leadership showed strong positive impacts. This study enriches theoretical discourse on educational quality improvement and strategic management by demonstrating the mediating roles of teacher competence, student involvement, and leadership in advancing the effectiveness of national education programs.</p> Syamsul Arifin Nur Sayidah Sri Utami Ady Aminullah Assagaf Sukesi Sukesi Copyright (c) 2025 Syamsul Arifin, Nur Sayidah, Sri Utami Ady, Aminullah Assagaf, Sukesi Sukesi https://creativecommons.org/licenses/by/4.0 2025-08-25 2025-08-25 5 1 75 84 10.52909/jemeb.v5i1.232 The Effect Of Organizational Commitment And Work Experience On Employee Performance At The Regional Financial And Asset Management Agency Of Kaimana District https://abnus.org/jemeb/article/view/233 <p>This study was conducted to analyze (1) the influence of organizational commitment on employee performance at the Regional Financial and Asset Management Agency of Kaimana Regency. (2) The influence of work experience on employee performance at the Regional Financial and Asset Management Agency of Kaimana Regency. This study uses a quantitative method of primary data sources using a Population Questionnaire Instrument and the sample used is a saturated sample with a total of 46 employees. The tools used include validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, F tests, t tests, and R² determination coefficient tests. The results of the statistical analysis explain that (1) commitment does not have a significant effect on employee performance, this is indicated by the calculated t value of 1.757 which is smaller than the t table of 2.016 and a significant value (sig) of 0.086 which is greater than 0.05. (2) Work experience has a significant influence on employee performance. This result is indicated by the calculated t value of 8.843, which is greater than the t table of 2.016, and the significance value (sig) of 0.000, which is less than 0.05.</p> Adelci Beay Bambang Raditya Purnomo Copyright (c) 2025 Adelci Beay, Bambang Raditya Purnomo https://creativecommons.org/licenses/by/4.0 2025-12-28 2025-12-28 5 1 85 90 10.52909/jemeb.v5i1.233 The Effect Of Work Motivation, Work Discipline And Work Environment On Employee Performance Through Job Satisfaction As An Intervening Variable On Teachers At State Vocational High School 2 Kaimana https://abnus.org/jemeb/article/view/234 <p>This study aims to analyze the direct and indirect influence of work motivation, work discipline, and work environment on employee performance through job satisfaction as an intervening variable. This study was conducted on teachers at SMK Negeri 2 Kaimana. The study population was 48 teachers at SMK Negeri 2 Kaimana, with a sample size of 48, using a census sampling technique. The analysis model used in this study was Partial Least Squares (PLS). The results of the study showed a direct influence of work motivation, work discipline, and work environment on job satisfaction. Work motivation, work discipline, work environment, and job satisfaction all directly influence employee performance. Work motivation significantly influences employee performance through job satisfaction. Work discipline significantly influences employee performance through job satisfaction. The work environment significantly influences employee performance through job satisfaction.</p> Adriyan Indra Jaya Walid Slamet Riyadi Copyright (c) 2025 Adriyan Indra Jaya Walid, Slamet Riyadi https://creativecommons.org/licenses/by/4.0 2025-12-28 2025-12-28 5 1 91 98 10.52909/jemeb.v5i1.234 The Effect of Location and Promotion on Purchase Decisions Through Price as an Intervention Variable at The Surabaya UMKM Center, Kriya Gallery (Skg), Siola, Surabaya https://abnus.org/jemeb/article/view/235 <p>This study aims to analyze the influence of location and promotion on purchasing decisions, with price as an intervening variable, at the Surabaya UMKM Center, Kriya Gallery (SKG), Siola, Surabaya. The background of this study is based on the importance of strategic location and effective promotional strategies in attracting consumers and driving purchasing decisions, especially amidst intense business competition in the MSME sector. Furthermore, price also plays a crucial role as a bridge between marketing strategy and consumer decisions. The research method used was quantitative with a causality approach. The population of this study was all consumers who had made purchases at SKG Siola, Surabaya. The sampling technique used was purposive sampling, with specific criteria relevant to the research objectives. Data were collected through questionnaires distributed to respondents. Data analysis was conducted using Partial Least Squares (PLS) using SmartPLS software. The results showed that location and promotion had a positive and significant influence on price. Furthermore, location and promotion were also shown to have a positive and significant influence on purchasing decisions. Interestingly, price was shown to partially mediate the effect of location and promotion on purchasing decisions. This indicates that although location and promotion directly influence purchasing decisions, this influence is also partially channeled through consumer price perceptions.</p> Agusry Mahendra Sukesi Sukesi Sam Toong Hai Copyright (c) 2025 Agusry Mahendra, Sukesi Sukesi, Sam Toong Hai https://creativecommons.org/licenses/by/4.0 2025-12-28 2025-12-28 5 1 99 105 10.52909/jemeb.v5i1.235 Strengthening Organizational Performance through Gender Policy, Work Environment, and Social Support in High-Pressure Institutions: A Study of Densus 88 AT POLRI https://abnus.org/jemeb/article/view/236 <p><em>This study aims to investigate how gender policy and work environment influence job satisfaction, with social support acting as a mediating variable, within the high-pressure context of Densus 88 AT POLRI—a tactical unit of the Indonesian National Police. Using a quantitative correlational design, data were collected from 150 active personnel selected through purposive sampling based on criteria such as tenure and rank. The research employed a structured questionnaire adapted from validated instruments measuring gender inclusivity, work environment conditions, social support, and job satisfaction. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The results demonstrate that both gender policy and work environment have significant direct effects on job satisfaction, while social support plays a critical mediating role, enhancing the influence of the other variables. The findings reveal that inclusive policies and psychologically supportive environments substantially improve personnel satisfaction, especially when reinforced by peer and supervisory support systems. This has important implications for law enforcement agencies operating under high stress: integrating organizational justice, psychosocial support, and safe work environments is vital for workforce retention and effectiveness. The study contributes theoretically by extending the job satisfaction model to high-risk policing environments and practically by informing policy recommendations for leadership development, gender equity, and mental health interventions. </em></p> Agustin Purnama Dewi Wiwiek Harwiki Copyright (c) 2025 Agustin Purnama Dewi, Wiwiek Harwiki https://creativecommons.org/licenses/by/4.0 2025-12-28 2025-12-28 5 1 106 113 10.52909/jemeb.v5i1.236 Analysis Of Green Agriculture Implementation Strategies Through Leadership And Human Resource Training Development At The Agriculture Office of Jombang Regency https://abnus.org/jemeb/article/view/237 <p>Food is a strategic need for every nation, and in the future, food provision will become an increasingly vital necessity. Beyond merely ensuring food availability, the world is becoming more aware of the need for healthy food produced through environmentally friendly cultivation processes, known as green agriculture. To understand the implementation of the green farming concept in Jombang Regency, a qualitative study was conducted by examining the implementation strategies through leadership and human resource development. Jombang Regency has been implementing the green agriculture concept since 2008, experiencing fluctuations through various forms of green farming implementation, including: SRI (System of Rice Intensification) rice cultivation, Organic rice development, and BTS (Healthy Crop Cultivation) rice farming. Leadership at the Department of Agriculture has played a significant role, as well as local leadership at the level of farmer groups and village governments. Human resource development to support green agriculture implementation has been carried out in Jombang Regency through training programs, workshops, and field schools, targeting both farmers and agricultural officers. Green agriculture holds great potential for further development. To ensure the sustainability of its implementation, a legal and policy framework is needed to guarantee the long-term continuation of green agriculture practices.</p> Akhmad Jani Masyhudi Bambang Raditya Purnomo Copyright (c) 2025 Akhmad Jani Masyhudi, Bambang Raditya Purnomo https://creativecommons.org/licenses/by/4.0 2025-12-28 2025-12-28 5 1 114 121 The Influence of Organizational Climate and Compensation on Job Satisfaction at PT. Central Cipta Securindo https://abnus.org/jemeb/article/view/238 <p>The objective of this study is to explore and examine the relationship between organizational climate and job satisfaction, the relationship between compensation and job satisfaction, and the combined relationship between organizational climate and compensation with job satisfaction. The research method used in this study is descriptive and correlational, or associative research, which connects variables by determining the degree or level of relationship among them. Through correlational analysis, the study investigates the relationship between several variables both individually and simultaneously.</p> <p>&nbsp;</p> <p>Based on the analysis and discussion, the findings conclude that, first, there is a positive and significant relationship between organizational climate and job satisfaction. As the organizational climate improves, job satisfaction tends to increase. This indicates that organizational climate has a strong connection with job satisfaction. Second, there is a positive and significant relationship between compensation and job satisfaction. As compensation increases, job satisfaction tends to increase as well. This shows that compensation strongly influences job satisfaction. Third, both organizational climate and compensation have a strong, positive, and significant combined relationship with job satisfaction. This suggests that improvements in both organizational climate and compensation together will likely lead to an increase in job satisfaction.</p> Muhammad Yunus Harries Madiistriyatno Sri Wahyuningsih Copyright (c) 2025 Muhammad Yunus, Harries Madiistriyatno, Sri Wahyuningsih https://creativecommons.org/licenses/by/4.0 2025-12-28 2025-12-28 5 1 122 128 10.52909/jemeb.v5i1.238 The Mediating Role of Intellectual Capital in the Influence of Organizational Culture and Risk Management on the Business Performance of Construction Companies in Indonesia https://abnus.org/jemeb/article/view/239 <p>This study aims to examine the influence of Organizational Culture and Risk Management on Corporate Performance, with Intellectual Capital as a mediating factor, within construction companies in Indonesia. A quantitative approach was employed, with data analyzed using SmartPLS 3. The sample consisted of 281 respondents drawn via purposive sampling from eight reputable construction companies in Indonesia, each with over five years of operational experience. The sample size was determined using Slovin’s formula. Results indicate that Organizational Culture (X₁) has a significant positive effect on Intellectual Capital (Z) (p = 0,000). Risk Management (X₂) also significantly influences Intellectual Capital (p = 0,039). Regarding Corporate Performance (Y), Organizational Culture (X₁) has an insignificant effect (p = 0,073), while Risk Management (X₂) shows a significant effect (p = 0,049). and Intellectual Capital (Z) positively and significantly influences Corporate Performance (Y) (p = 0,000). This study advances theoretical understanding by integrating Intellectual Capital into the analysis of how Organizational Culture and Risk Management collectively shape Corporate Performance in the construction industry. The findings suggest that Intellectual Capital plays a crucial mediating role in these relationships</p> Rudy Hartono Willy Arafah Justine Tanuwijaya Copyright (c) 2025 Rudy Hartono, Willy Arafah, Justine Tanuwijaya https://creativecommons.org/licenses/by/4.0 2025-12-28 2025-12-28 5 1 129 142 Analysis of Determinants of Business Performance Through Digital Platforms in Indonesian State-Owned (BUMN) Construction Industry https://abnus.org/jemeb/article/view/250 <p>This study aims to explore the determinants of business performance through the utilization of digital platforms in the marketing activities of BUMN (state-owned enterprises). It specifically investigates how product-market strategy, value co-creation, and marketing capability influence business performance, both directly and indirectly, with digital platforms acting as a mediating variable. The research uses a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM–PLS) and processes the data using SmartPLS software. Data collection was conducted through a survey involving BUMN in the construction and infrastructure sectors. The study analyzes variables such as product-market strategy, value co-creation, marketing capability, digital platforms, and business performance. The results demonstrate that product-market strategy, value co-creation, and marketing capability significantly affect both digital platforms and business performance. Furthermore, digital platforms mediate and strengthen the relationship between these marketing factors and business performance. This research emphasizes the importance of integrating marketing strategies with digital technologies such as Customer Relationship Management (CRM) Digital Platforms, Enterprise Resource Planning (ERP), and Building Information Modeling (BIM) to enhance efficiency, innovation, and competitiveness. The findings offer practical implications for BUMN management to leverage digital transformation for improved competitiveness and business sustainability in the digital age</p> Bobby Iman Setya Willy Arafah Justine Tanuwijaya Copyright (c) 2025 Bobby Iman Setya, Willy Arafah, Justine Tanuwijaya, Asep Hermawan, Nico Lukito https://creativecommons.org/licenses/by/4.0 2025-12-29 2025-12-29 5 1 143 162 10.52909/jemeb.v5i1.250