Jurnal Bisnis, Ekonomi, Manajemen, dan Kewirausahaan

Eksplorasi Makna Budaya Hybrid Work dalam Membangun Loyalitas Karyawan di PT Kayu Lapis Indonesia Sukorejo

2025-08-19T23:09:49+00:00

This study aims to: 1) Analyze employees' understanding of hybrid work culture at PT Kayu Lapis Indonesia Sukorejo, 2) Analyze the factors that influence employee loyalty at PT Kayu Lapis Indonesia Sukorejo, 3) Analyze the role of hybrid work culture in increasing employee loyalty at PT Kayu Lapis Indonesia Sukorejo, 4) To analyze the meaning of hybrid work culture in building employee loyalty at PT Kayu Lapis Indonesia Sukorejo. The research approach used is a qualitative approach with a descriptive type. Data was collected through in-depth interviews. This study had five informants, consisting of two administrative and operational employees, two supervisors, and one HR manager. Purposive sampling was the sampling technique used. The findings of this study indicate that employees have an understanding of hybrid culture that is focused on operational aspects and do not show any internalization of the values contained therein. Examples include responsibility, independence, and the effectiveness of digital communication. This will create delays in adapting to the work culture in the long term. Meanwhile, employee loyalty in this study is shaped by internal and external factors. Employees in this study are able to maintain a good work-life balance even though the hybrid culture has not been optimally implemented. This is demonstrated by the high level of employee loyalty.

Strategi Manajemen Pemasaran Digital Marketing untuk Keberlanjutan Usaha Mikro Pemberianku.Gift

2025-08-19T23:35:39+00:00

Micro businesses play an important role in Indonesia's economic growth, but the challenge of maintaining sustainability is a major issue, especially in the digital age. This study aims to analyze marketing management strategies that can improve the competitiveness and sustainability of micro businesses through the use of digital technology. The research method uses a qualitative approach with literature studies and observations of several micro business actors in Indonesia. The research findings indicate that the use of social media, e-commerce, digital branding, and technology-based services can expand market reach and enhance customer loyalty. Strategic recommendations include digital marketing training, developing relevant content, and collaborating with digital platforms. This study aims to: 1) identify the digital marketing strategies currently implemented and executed by Pemberianku.Gift to increase market share and competitiveness; 2) identify the challenges faced in implementing digital marketing strategies in this micro business; 3) analyze the digital marketing strategies used by Pemberianku. Gift and formulate the effectiveness of the strategy towards consumers; 4) Identify obstacles in the application of digital marketing in micro businesses. Important findings show that this strategy increases brand visibility and repeat orders. However, the challenges faced include: limited digital human resources, fluctuating advertising costs, and difficulties in measuring the ROI of social media activities.

Upaya Meningkatkan Kualitas Tenaga Kerja Keluarga dengan Bekal Pelatihan Kemampuan dan Keterampilan Usaha Kecil Menengah (UKM) Optimalisasi Produktivitas Tempe Rumahan di Desa Kertosari

2025-08-20T00:12:32+00:00

This study aims to analyze efforts to improve the quality of family labor through training in skills and abilities in small and medium-sized tempe businesses in Kertosari Village in order to optimize productivity. A descriptive qualitative method was used in this study, with data collection consisting of observations and detailed interviews with entrepreneurs and family members involved in the production process. The study revealed that both structured and unstructured training had a positive impact on improving workers' knowledge, technical skills, and self-confidence. This training helped entrepreneurs understand the production process through hands-on practice. However, limitations in production tools, difficulties in entering the market, and psychological barriers to innovation remain significant challenges. The need for appropriate production techniques, efficient resource management, and marketing strategies tailored to local conditions is essential to achieve optimal productivity. Continuous support from the government and other stakeholders is crucial to ensure sustainability and greater economic benefits for the families of home-based tempe entrepreneurs in Kertosari Village.

Literature Review: Kepemimpinan dan Budaya Organisasi Terhadap Kinerja Karyawan (Pendekatan Deskripsi Kualitatif)

2025-06-14T13:33:07+00:00

This study discusses the influence of leadership and organizational culture on employee performance using a literature review approach. Leadership, both transformational and transactional, has a significant impact on employee motivation, commitment, and performance. Effective leadership is able to form strong relationships between leaders and employees, encouraging better performance. Meanwhile, an organizational culture that supports positive values and clear work practices can create a conducive work environment for increased productivity and job satisfaction. This study examines various leadership theories and relevant organizational culture concepts, as well as their interrelationship in influencing individual and team performance. Based on the literature review findings, it can be concluded that effective leadership and a strong organizational culture significantly contribute to improving employee performance. These findings provide important insights for practitioners and researchers interested in understanding the dynamics influencing performance within an organizational context.

Strategi Peningkatan Kualitas Sumber Daya Manusia dalam Mengadopsi Teknologi Artificial Intelligence untuk Optimalisasi Kinerja Perusahaan di Era Digital

2025-06-02T04:18:32+00:00

Digital transformation has fundamentally changed the operational paradigm of companies. The implementation of Artificial Intelligence (AI) has become a key requirement for improving efficiency and competitiveness. However, the success of AI implementation depends heavily on the readiness and quality of human resources (HR) in adopting this technology. This article aims to examine strategies for improving HR competencies in the face of AI integration in the workplace. Digital information driven by advancements in Artificial Intelligence (AI) technology requires companies not only to adopt new technologies but also to ensure the readiness of Human Resources (HR) to manage them. This study aims to identify strategies for enhancing HR quality to support AI adoption within companies and analyze its impact on organizational performance optimization. The research results indicate that improving HR quality through digital training, technical competency development, and strengthening an innovation culture are key to supporting the successful implementation of AI. Additionally, collaboration between companies, educational institutions, and the government is crucial for creating a sustainable learning ecosystem. Strategies implemented effectively by companies not only enable the successful adoption of AI but also enhance operational efficiency, competitiveness, and overall productivity. This research provides strategic recommendations for business actors and policymakers in managing sustainable AI-based digital transformation.

Analisis Manajemen Customer Service dalam Meningkatkan Kinerja Sumber Daya Manusia di Grapari Telkomsel

2025-06-11T08:26:48+00:00

Customer service is one of the crucial elements in maintaining the image and sustainability of a company, including in the telecommunications sector. GraPARI Telkomsel, as a customer service center, is required to provide excellent service to improve customer satisfaction and human resource performance. This study aims to analyze customer service management in improving human resource performance at Grapari Telkomsel. The research findings indicate that the customer service management implemented includes continuous training, motivation, performance measurement, and the application of strict service standards. This strategy has a positive impact on improving the professional competence and productivity of human resources in serving customers. The objective of this study is to reveal that effective customer service management not only enhances customer satisfaction but also directly contributes to improving human resource performance within the Grapari Telkomsel work environment. The implications of these findings indicate that the role of customer service management is inseparable from the company's strategic efforts to foster a service-oriented work culture by creating a supportive work environment, such as through regular evaluations, constructive feedback, and recognition of human resource performance. The achievements of GraPARI Telkomsel employees are able to foster loyalty and engagement among human resources.